Cosmetic dentistry, I've been doing this for 30 years. This is one area in dentistry that you make a big transformation to a patient who's so dissatisfied with their smile. You add on veneers, and crowns, and a whitening, and it's a phenomenal transformation. A lot of folks that get into this realm, as far as treatment, it gets very emotional, to a point where they actually start crying.
The transformation that we do is just a phenomenal thing in dentistry. We end up doing a bunch of veneers, which is really like fake fingernails that you put on people's teeth. The transformation from a shade being so yellow, as far as their teeth, transform it to a super-white bright teeth, it just goes on and on. And all the years I've been doing this, it's just the most rewarding type of treatment modality I've done in dentistry.